{"id":25096,"date":"2023-09-17T10:02:41","date_gmt":"2023-09-17T02:02:41","guid":{"rendered":"https:\/\/www.962900.com\/25096.html"},"modified":"2023-09-17T10:02:41","modified_gmt":"2023-09-17T02:02:41","slug":"%e6%b1%bd%e8%bd%a6%e7%ba%bf%e4%b8%8b%e8%9e%8d%e8%b5%84%e5%b9%b3%e5%8f%b0%e8%9e%8d%e8%b5%84%e6%b1%bd%e8%bd%a6%e6%9c%89%e5%93%aa%e4%ba%9b","status":"publish","type":"post","link":"https:\/\/www.962900.com\/25096.html","title":{"rendered":"\u6c7d\u8f66\u7ebf\u4e0b\u878d\u8d44\u5e73\u53f0(\u878d\u8d44\u6c7d\u8f66\u6709\u54ea\u4e9b)?"},"content":{"rendered":"
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\u6587\u4e28\u5468\u6615\u6021<\/p>\n
\u7f16\u8f91\u4e28\u4f55\u6d0b<\/p>\n
\u3010\u4ebf\u90a6\u539f\u521b\u3011\u5728Target\u3001Costco\u7b49\u7f8e\u56fd\u5927\u578b\u96f6\u552e\u5546\u8d85\u91cc\uff0c\u4e00\u4e9b\u539f\u6765\u53ea\u5728\u7ebf\u4e0a\u9500\u552e\u7684DTC\u54c1\u724c\uff08\u4e5f\u5373\u6570\u5b57\u539f\u751f\u54c1\u724c\uff09\u8089\u773c\u53ef\u89c1\u5730\u589e\u591a\u3002<\/p>\n
Golde\u7684\u80f6\u539f\u86cb\u767d\u6930\u5b50\u6c34\u3001Blueland\u7684\u6c90\u6d74\u9732\u3001Harry's\u7684\u5243\u987b\u5200\u2026\u2026\u4ed6\u4eec\u5728\u96f6\u552e\u5546\u8d85\u7684\u8d27\u67b6\u4e0a\uff0c\u4e0e\u4f20\u7edf\u54c1\u724c\u5f7c\u6b64\u4ea4\u53c9\u6446\u653e\u7740\uff0c\u4f3c\u4e4e\u5206\u4e0d\u51fa\u4efb\u4f55\u533a\u522b\u3002<\/p>\n
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Allbirds\u7684\u95e8\u5e97<\/p>\n
\u201c\u7ef4\u6301\u6570\u5e74\u5168\u7ebf\u4e0a\u9500\u552e\u7684DTC\u54c1\u724c\u8fd8\u662f\u56de\u8fc7\u5934\u6765\u8d70\u5230\u7ebf\u4e0b\u4e86\u2014\u2014\u6070\u5982\u4f20\u7edf\u6d88\u8d39\u54c1\u724c\u7684\u539f\u6765\u7684\u8def\u5f84\u3002\u201d\u4e0d\u5c11\u4ece\u4e1a\u8005\u611f\u6168\u3002<\/p>\n
\u8fc7\u53bb\u5341\u5e74\uff0cDTC\u54c1\u724c\u662f\u8d44\u672c\u548c\u6d88\u8d39\u8005\u7684\u5ba0\u513f\u3002\u6e90\u6e90\u4e0d\u65ad\u7684\u8d44\u91d1\u6d8c\u5165\uff0c\u52a0\u4e0a\u7ebf\u4e0a\u6d41\u91cf\u7ea2\u5229\u7684\u52a0\u6301\uff0c\u50ac\u751f\u4e86\u4e00\u4e2a\u4e2a\u80fd\u4e0e\u4f20\u7edf\u5927\u54c1\u724c\u53eb\u677f\u7684\u65b0\u79c0\u3002\u8f6c\u6298\u70b9\u51fa\u73b0\u57282021\u5e74\u2014\u2014\u6025\u901f\u7684\u4e0a\u5347\u548c\u7d27\u968f\u5176\u540e\u7684\u76f4\u7ebf\u4e0b\u6ed1\uff0c\u8ba9DTC\u73a9\u5bb6\u4eec\u63aa\u624b\u4e0d\u53ca\u3002\u4e00\u4e9b\u5148\u524d\u7684\u660e\u661f\u4f01\u4e1a\u7eb7\u7eb7\u8fce\u6765\u4f4e\u8c37\uff0c\u5e02\u503c\u8170\u65a9\u3001\u9000\u5e02\u8b66\u544a\u3001\u7834\u4ea7\u91cd\u7ec4\uff0c\u4e0d\u65ad\u53d1\u751f\u3002<\/p>\n
\u8fdb\u51652023\u5e74\uff0c\u4e00\u4e2a\u660e\u663e\u7684\u73b0\u8c61\u662f\uff0c\u81ea\u6551\u4e2d\u7684DTC\u54c1\u724c\u5f00\u59cb\u62a2\u6ee9\u7ebf\u4e0b\u5e02\u573a\uff0c\u6216\u662f\u4e0e\u7ecf\u9500\u5546\u3001\u96f6\u552e\u5546\u5408\u4f5c\uff0c\u6216\u662f\u81ea\u5efa\u76f4\u8425\u95e8\u5e97\u3002\u4e00\u4e9b\u65b0\u5174\u7684DTC\u54c1\u724c\u66f4\u662f\u4ec5\u4ec5\u8bde\u751f\u51e0\u4e2a\u6708\u540e\u5c31\u62b1\u7d27\u8fde\u9501\u96f6\u552e\u5546\u7684\u201c\u5927\u817f\u201d\u3002\u4e00\u65f6\u95f4\uff0c\u7ebf\u4e0b\u4f3c\u4e4e\u6210\u4e86\u4e00\u4e2a\u65b0\u7684\u6d41\u91cf\u6d3c\u5730\u3002<\/p>\n
01<\/p>\n
\u6d8c\u4e0a\u8d27\u67b6\uff01<\/p>\n
47%\u7684\u7f8e\u56fdDTC\u54c1\u724c\u6709\u4e86\u5b9e\u4f53\u5e97<\/p>\n
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\u88ab\u8a89\u4e3a\u201c\u5185\u8863\u754c\u9ed1\u9a6c\u201d\u7684DTC\u54c1\u724cCuup\u4ece\u4eca\u5e74\u5f00\u59cb\u52a0\u5927\u7ebf\u4e0b\u5e02\u573a\u7684\u5e03\u5c40\uff0c\u65d7\u4e0b\u7cfb\u5217\u4ea7\u54c1\u3001\u865a\u62df\u8bd5\u8863\u670d\u52a1\u7b49\u90fd\u5c06\u8fdb\u5165\u7f8e\u56fd\u8fde\u9501\u767e\u8d27\u5546\u5e97Bloomingdale's\u3002<\/p>\n
Cuup\u521b\u7acb\u4e8e2018\u5e74\uff0c\u603b\u90e8\u4f4d\u4e8e\u7ebd\u7ea6\uff0c\u4ee5\u7ebf\u4e0a\u9500\u552e\u6e20\u9053\u4e3a\u4e3b\uff0c\u521b\u65b0\u6027\u5730\u63a8\u51fa\u201c\u4e00\u5bf9\u4e00\u89c6\u9891\u5bfc\u8d2d\u201d\u7684\u865a\u62df\u8bd5\u8863\u670d\u52a1\uff0c\u5373\u9884\u7ea6\u540e\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u4e0eCuup\u7684\u4e13\u4e1a\u7406\u7597\u5e08\u8fdb\u884c\u89c6\u9891\u901a\u8bdd\uff0c\u7531\u7406\u7597\u5e08\u5f15\u5bfc\u6d88\u8d39\u8005\u7cbe\u786e\u5730\u4f7f\u7528\u5377\u5c3a\u6d4b\u91cf\u8eab\u4f53\u6570\u636e\uff0c\u5e2e\u52a9\u6d88\u8d39\u8005\u627e\u5230\u5408\u8eab\u7684\u526a\u88c1\u548c\u5c3a\u5bf8\u3002\u8fd9\u9879\u670d\u52a1\u66fe\u5728\u75ab\u60c5\u5927\u6d41\u884c\u65f6\u5e7f\u53d7\u6d88\u8d39\u8005\u6b22\u8fce\u3002\u5982\u4eca\uff0c\u7ebf\u4e0b\u6d88\u8d39\u56de\u6696\uff0cCuup\u5219\u9009\u62e9\u501f\u52a9\u77e5\u540d\u96f6\u552e\u5546\u5b8c\u5584\u7684\u7ebf\u4e0b\u5546\u4e1a\u8fd0\u8425\u6e20\u9053\u89e6\u8fbe\u66f4\u591a\u65b0\u7684\u7528\u6237\u3002<\/p>\n
\u540c\u6837\u5ba1\u65f6\u5ea6\u52bf\u7684\u8fd8\u6709\u670d\u52a1\u4e8eZ\u4e16\u4ee3\u6d88\u8d39\u8005\u7684\u65f6\u5c1aDTC\u54c1\u724cPrincess Polly\u3002\u4eca\u5e743\u6708\uff0cPrincess Polly\u9996\u6b21\u548c\u7ebf\u4e0b\u96f6\u552e\u5546\u8fbe\u6210\u5408\u4f5c\uff0c\u5c06\u5728Pacsun\u7684\u5546\u5e97\u4e0a\u67b6\u4ea7\u54c1\u3002\u4f5c\u4e3a\u65f6\u5c1a\u54c1\u724c\uff0cPrincess Polly\u4e0ePacsun\u7684\u6d88\u8d39\u7fa4\u4f53\u5b58\u5728\u91cd\u53e0\uff0c\u90fd\u540c\u6837\u5173\u6ce8\u9752\u5e74\u7fa4\u4f53\u3002<\/p>\n
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Princess Polly\u5728Pacsun\u5546\u5e97\u4eae\u76f8<\/p>\n
\u4e0d\u4ec5\u4ec5\u662fCuup\u548cPrincess Polly\uff0c\u4e0e\u7ebf\u4e0b\u96f6\u552e\u5546\u8fbe\u6210\u5408\u4f5c\u7684DTC\u54c1\u724c\u5927\u6709\u6240\u5728\uff1aCasper\u8fdb\u9a7b\u4e86Costco\u3001Nordstrom\u548cBed Bath&Beyond\u7b49\u96f6\u552e\u5546\uff0cAllbirds\u4e5f\u5728REI\u3001Zalando\u3001Dick's Sporting Good's Public Lands\u548cNordstrom\u7b49\u6e20\u9053\u4e0a\u67b6\uff1bYouthforia\u5219\u5df2\u8fdb\u5165\u4e86\u8d85300\u5bb6Ulta Beauty\u95e8\u5e97\u2026\u2026<\/p>\n
\u201cDTC\u54c1\u724c\u9700\u8981\u901a\u8fc7\u8fd9\u4e9b\u7ebf\u4e0b\u96f6\u552e\u5546\u63a5\u89e6\u65b0\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u800c\u7ebf\u4e0b\u96f6\u552e\u5546\u4e5f\u9700\u8981DTC\u54c1\u724c\u5e26\u6765\u65b0\u9c9c\u8840\u6db2\u3002\u201d\u4e00\u4f4d\u54c1\u724c\u51fa\u6d77\u4e1a\u5185\u4eba\u58eb\u6307\u51fa\uff0c\u201c\u5c31\u597d\u6bd4\u51e0\u5e74\u524d\u56fd\u5185\u51fa\u73b0\u7684\u4e00\u7c7b\u2018\u65b0\u96f6\u552e\u95e8\u5e97\u2019\u2014\u2014\u7ebf\u4e0b\u5546\u8d85\u4ece\u8d27\u54c1\u7ed3\u6784\u3001\u5e97\u9762\u88c5\u4fee\u3001\u4f9b\u5e94\u94fe\u4f53\u7cfb\u7b49\u65b9\u9762\u5168\u90e8\u7115\u65b0\uff0c\u5356\u8d77\u5f53\u65f6\u5728\u7ebf\u4e0a\u5f88\u706b\u7684\u54c1\u724c\u548c\u4ea7\u54c1\u3002\u201d<\/p>\n
\u6b63\u5982\u7f8e\u56fd\u96f6\u552e\u5de8\u5934Target\u4eca\u5e742\u6708\u4efd\u5f00\u59cb\uff0c\u5728\u7f8e\u5bb9\u548c\u5065\u5eb7\u5206\u7c7b\u4e0b\u589e\u52a0\u4e86\u6570\u5343\u79cd\u65b0\u4ea7\u54c1\uff0c\u9646\u7eed\u4e0a\u67b6\u9762\u819cDTC\u54c1\u724cLoops\u3001\u5973\u6027\u62a4\u7406DTC\u54c1\u724cSaalt\u3001\u4e2a\u6027\u5316\u8425\u517bDTC\u54c1\u724cGainful\u3001\u590d\u5408\u7ef4\u751f\u7d20\u54c1\u724cRitual\u7b49\u3002\u6c83\u5c14\u739b\u3001\u4e1d\u8299\u5170\u4e5f\u6709\u7c7b\u4f3c\u52a8\u4f5c\uff0c\u524d\u8005\u5438\u7eb3\u4e86\u5065\u5eb7\u54c1\u724cUndefined Beauty\u3001\u9999\u6c34\u54c1\u724cDossier\u3001\u62a4\u53d1\u54c1\u724cPardon My Fro\u7b49\uff0c\u540e\u8005\u5219\u63a2\u7d22\u4e86\u4e00\u6279\u5065\u5eb7\u9886\u57df\u7684DTC\u54c1\u724c\uff0c\u5305\u62ecProven\u3001Maude\u3001Nutrafol\u7b49\u3002<\/p>\n
\u800c\u9664\u4e86\u4e0e\u5927\u578b\u96f6\u552e\u5546\u5408\u4f5c\uff0cDTC\u54c1\u724c\u4eec\u8fd8\u901a\u8fc7\u5f00\u8bbe\u7ebf\u4e0b\u76f4\u8425\u5e97\u6765\u62d3\u5c55\u4e1a\u52a1\u3002<\/p>\n
\u7f8e\u56fd\u8001\u724cDTC\u670d\u88c5\u54c1\u724cBuck Mason\uff0c\u81ea2013\u5e74\u5728\u6d1b\u6749\u77f6\u5f00\u8bbe\u7b2c\u4e00\u5bb6\u95e8\u5e97\u81f3\u4eca\u5e743\u6708\u829d\u52a0\u54e5\u9996\u5e97\u5f00\u4e1a\uff0c\u5728\u5168\u7f8e\u603b\u5171\u5df2\u62e5\u670924\u5bb6\u95e8\u5e97\uff1b\u7f8e\u56fd\u8fd0\u52a8\u670d\u54c1\u724cVuori\u7684\u5b9e\u4f53\u5e97\u6269\u5f20\u4e5f\u5728\u6709\u5e8f\u8fdb\u884c\u4e2d\uff0c\u4e0d\u4ec5\u4e8e\u4eca\u5e74\u6625\u5929\u5728\u660e\u5c3c\u82cf\u8fbe\u5dde\u5f00\u8bbe\u4e86\u95e8\u5e97\uff0c\u8fd8\u5c06\u57285\u5e74\u5185\u5f00\u8bbe100\u5bb6\u65b0\u7684\u95e8\u5e97\uff1b\u6237\u5916\u5bb6\u5177\u54c1\u724cYardbird\u4e5f\u8ba1\u5212\u5728\u7f8e\u56fd\u5404\u5730\u5f00\u8bbe11\u4e2a\u65b0\u7684\u72ec\u7acb\u5c55\u5385\uff0c\u5c06\u73b0\u6709\u768414\u4e2a\u5c55\u5385\u6570\u518d\u589e\u52a0\u8fd1\u4e00\u500d\uff0c\u8fdb\u5165\u66f4\u591a\u57ce\u5e02\u2026\u2026<\/p>\n
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Yardbird\u7684\u7ebf\u4e0b\u4f53\u9a8c\u7a7a\u95f4<\/p>\n
\u70ed\u6f6e\u4e4b\u4e0b\uff0c\u4e2d\u56fd\u51fa\u6d77DTC\u54c1\u724c\u4e5f\u6309\u4e0b\u4e86\u8fdb\u519b\u6d77\u5916\u7ebf\u4e0b\u5e02\u573a\u7684\u52a0\u901f\u952e\u3002\u4eca\u5e742\u6708\uff0c\u6f6e\u73a9\u54c1\u724c\u6ce1\u6ce1\u739b\u7279\u6cd5\u56fd\u9996\u5bb6\u7ebf\u4e0b\u95e8\u5e97\u6b63\u5f0f\u5f00\u4e1a\uff0c\u8fd9\u662f\u7ee7\u5728\u82f1\u56fd\u3001\u65b0\u897f\u5170\u3001\u7f8e\u56fd\u3001\u6fb3\u5927\u5229\u4e9a\u3001\u97e9\u56fd\u5f00\u8bbe\u672c\u571f\u95e8\u5e97\u6216\u65d7\u8230\u5e97\u540e\uff0c\u6ce1\u6ce1\u739b\u7279\u7684\u53c8\u4e00\u5bb6\u6d77\u5916\u7ebf\u4e0b\u5e97\u3002\u622a\u81f32022\u5e74\u5e74\u5e95\uff0c\u6ce1\u6ce1\u739b\u7279\u4e2d\u56fd\u6e2f\u6fb3\u53f0\u5730\u533a\u53ca\u6d77\u5916\u95e8\u5e97\u6570\u91cf\u8fbe\u523043\u5bb6\uff0c\u673a\u5668\u4eba\u5546\u5e97\u5219\u8fbe\u5230\u4e86120\u5bb6\u3002<\/p>\n
\u7ecf\u8fc7\u4e86\u521d\u671f\u7684\u7ebf\u4e0a\u63a2\u8def\uff0c\u4f17\u591a\u4e2d\u56fd\u51fa\u6d77DTC\u54c1\u724c\u5728\u4eca\u5e74\u9009\u62e9\u624e\u6839\u5f53\u5730\uff0c\u8d34\u8fd1\u6d77\u5916\u6d88\u8d39\u8005\uff0c\u5982\u5b9e\u73b0\u6d77\u5916\u7834\u5708\u7684\u5f69\u5986\u54c1\u724c\u82b1\u897f\u5b50\uff0c\u4e8e\u4eca\u5e74\u9996\u6b21\u5728\u6d77\u5916\u8fdb\u884c\u5feb\u95ea\u5e97\u6d3b\u52a8\uff0c\u8fdb\u5165\u4e86\u65e5\u672c\u7f8e\u5986\u7ebf\u4e0b\u96c6\u5408\u5e97\u2014\u2014@cosme\u4e1c\u4eac\u65d7\u8230\u5e97\uff0c\u63a2\u7d22\u7ebf\u4e0b\u7a7a\u95f4\uff1b\u88ab\u8a89\u4e3a\u201c\u5355\u677f\u51a0\u519b\u201d\u7684\u6ed1\u96ea\u54c1\u724cNobaday\u4ee5\u95e8\u5e97\u4e3a\u201c\u8282\u70b9\u201d\uff0c\u5728\u7f8e\u56fd\u3001\u65b0\u897f\u5170\u548c\u4fc4\u7f57\u65af\u7b49\u591a\u56fd\u5f00\u8bbe\u7ebf\u4e0b\u95e8\u5e97\uff0c\u8ba1\u5212\u4ee5\u95e8\u5e97\u8f90\u5c045-10\u516c\u91cc\u8303\u56f4\u5185\u7684\u7528\u6237\u4eba\u7fa4\uff1b\u5728\u5c0f\u4f17\u5e02\u573a\u5b9e\u73b0\u9006\u88ad\u7684\u6237\u5916\u5bb6\u5c45\u54c1\u724cOuter\u4e5f\u6b63\u8bd5\u6c34\u4f20\u7edf\u96f6\u552e\u4e1a\uff0c\u7b79\u5907\u5f00\u8bbe\u7ebf\u4e0b\u65d7\u8230\u5e97\uff0c\u5c06\u5176\u4f5c\u4e3a\u4e00\u4e2a\u65b0\u7684\u6d41\u91cf\u5165\u53e3\u3002<\/p>\n
\u6839\u636e\u7535\u5546\u6570\u636e\u516c\u53f8PipeCandy\u7684\u7edf\u8ba1\uff0c\u5927\u7ea647%\u4f4d\u4e8e\u4e2d\u7aef\u5e02\u573a\u3001\u5c5e\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u7684\u7f8e\u56fdDTC\u54c1\u724c\u90fd\u62e5\u6709\u4e86\u5b9e\u4f53\u5e97\uff0c\u6216\u662f\u72ec\u7acb\u5546\u5e97\uff0c\u6216\u662f\u8d70\u8fdb\u5927\u578b\u96f6\u552e\u95e8\u5e97\u3002<\/p>\n
02<\/p>\n
\u6458\u6389\u7eaf\u7ebf\u4e0a\u6807\u7b7e<\/p>\n
DTC\u54c1\u724c\u7684\u88ab\u8feb\u6210\u957f<\/p>\n
\u75ab\u60c5\u671f\u95f4\uff0cDTC\u54c1\u724c\u7ecf\u5386\u4e86\u8dcc\u5b95\u8d77\u4f0f\u7684\u8fc7\u5c71\u8f66\u5f0f\u53d1\u5c55\uff0c\u800c\u4eca\u75ab\u60c5\u6d88\u6563\uff0cDTC\u54c1\u724c\u7eb7\u7eb7\u4e0e\u65f6\u95f4\u8d5b\u8dd1\uff0c\u96c6\u4f53\u6251\u5411\u7ebf\u4e0b\uff0c\u52a0\u901f\u5f00\u5e97\u6b65\u4f10\uff0c\u8fd9\u52a8\u4f5c\u7684\u80cc\u540e\uff0c\u6709\u5f62\u52bf\u6240\u8feb\uff0c\u4e5f\u6709\u53d1\u5c55\u6240\u9700\u3002<\/p>\n
\u258d\u7ebf\u4e0a\u83b7\u5ba2\u6210\u672c\u6500\u5347\uff0c\u7ebf\u4e0b\u53cd\u800c\u66f4\u5177\u6027\u4ef7\u6bd4<\/p>\n
\u5341\u5e74\u524d\uff0cWarby Parker\u3001Dollar Shave Club\u3001Bonobos\u7b49DTC\u5148\u950b\uff0c\u7ad9\u5728\u7ebf\u4e0a\u6d41\u91cf\u7ea2\u5229\u65f6\u4ee3\u7684\u524d\u6cbf\uff0c\u4ee5Facebook\u3001Instagram\u3001YouTube\u7b49\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e3a\u6e20\u9053\uff0c\u7528\u201c\u7269\u7f8e\u4ef7\u5ec9\u201d\u7684\u5e7f\u544a\u51c6\u786e\u5b9a\u4f4d\u6d88\u8d39\u7fa4\u4f53\uff0c\u6784\u5efa\u4e86\u76f4\u8fbe\u6d88\u8d39\u8005\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u5b9e\u73b0\u98a0\u8986\u5f0f\u7684\u9ad8\u901f\u589e\u957f\u3002<\/p>\n
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\u5728\u95e8\u5e97\u91cc\uff0cWarby Parker\u8bbe\u7acb\u9a8c\u5149\u5f00\u5904\u65b9\u670d\u52a1\uff0c\u5e76\u6839\u636e\u6d88\u8d39\u8005\u7ebf\u4e0a\u8d2d\u4e70\u8bb0\u5f55\u63d0\u4f9b\u5b9a\u5236\u5316\u670d\u52a1\uff0c\u548c\u7ebf\u4e0a\u5e73\u53f0\u5f62\u6210\u4e92\u8865\u3002\u76ee\u524d\uff0cWarby Parker\u5df2\u62e5\u6709200\u591a\u5bb6\u95e8\u5e97\uff0c\u8fd8\u8ba1\u5212\u57282023\u5e74\u518d\u5f0040\u5bb6\u3002<\/p>\n
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\u6210\u7acb\u4e8e2019\u5e74\u7684\u5bb6\u5ead\u62a4\u7406DTC\u54c1\u724cBlueland\uff0c\u4e3b\u8981\u9500\u552e\u9a6c\u6876\u6e05\u6d01\u5242\u3001\u6c90\u6d74\u9732\u7b49\u6e05\u6d01\u4ea7\u54c1\uff0c\u81ea\u53bb\u5e74\u5f00\u59cb\u62d3\u5c55\u7ebf\u4e0b\u6e20\u9053\u3002\u201c\u56e0\u4e3a\u6d88\u8d39\u8005\u66f4\u503e\u5411\u4e8e\u5728\u5b9e\u4f53\u5546\u5e97\u8d2d\u4e70\u6e05\u6d01\u4ea7\u54c1\u3002\"\u5176\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Sarah Paiji Yoo\u89e3\u91ca\u5f00\u62d3\u7ebf\u4e0b\u6e20\u9053\u7684\u539f\u56e0\u3002\u76ee\u524d\uff0cBlueland\u4e0eTarget\u3001Costco\u3001The Container\u7b49\u96f6\u552e\u5546\u5747\u5efa\u7acb\u4e86\u5408\u4f5c\u5173\u7cfb\u3002<\/p>\n
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\u5728Facebook\u3001Youtube\u7b49\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\uff0c\u65e0\u8bba\u662f\u521d\u521b\u54c1\u724c\uff0c\u8fd8\u662f\u6709\u540d\u6c14\u7684\u5927\u54c1\u724c\uff0c\u90fd\u80fd\u5360\u5f97\u4e00\u5e2d\u4e4b\u5730\u3002\u800c\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5b9e\u4f53\u96f6\u552e\u8d27\u67b6\u4e0a\u5374\u53ea\u6709\u90a3\u4e9b\u4f18\u80dc\u7684\u54c1\u724c\u80fd\u62a2\u5230\u6709\u9650\u7684\u7a7a\u95f4\u3002<\/p>\n
\u5728\u65b0\u54c1\u724c\u5c42\u51fa\u4e0d\u7a77\u7684\u80cc\u666f\u4e0b\uff0c\u6709\u5927\u578b\u96f6\u552e\u5546\u80cc\u4e66\u7684\u54c1\u724c\u5f80\u5f80\u4e5f\u66f4\u80fd\u83b7\u5f97\u6295\u8d44\u673a\u6784\u7684\u9752\u7750\u3002\u4e00\u822c\u800c\u8a00\uff0c\u8fde\u9501\u96f6\u552e\u5546\u5bf9\u5165\u9a7b\u54c1\u724c\u8bbe\u6709\u4e00\u5b9a\u51c6\u5165\u58c1\u5792\uff0c\u4f1a\u5168\u65b9\u4f4d\u8003\u5bdf\u54c1\u724c\u7684\u89c4\u6a21\u548c\u8d28\u91cf\u7ba1\u7406\u4f53\u7cfb\u3002\u4e0e\u8fde\u9501\u96f6\u552e\u5546\u5efa\u7acb\u5408\u4f5c\u5173\u7cfb\u7684\u54c1\u724c\uff0c\u90fd\u662f\u7ecf\u5386\u4e86\u4e25\u683c\u7b5b\u9009\u540e\u7684\u8f83\u4e3a\u6210\u719f\u7684\u54c1\u724c\u3002<\/p>\n
\u521b\u7acb\u4e8e2021\u5e74\u7684\u6e05\u6d01\u5f69\u5986DTC\u54c1\u724cYouthforia\u4e8e\u8fd1\u671f\u5b8c\u6210\u4e86\u878d\u8d44\uff0c\u7531True Beauty Ventures\u9886\u6295\uff0cWillow Growth Partners\u548cMark Cuban\u53c2\u6295\u3002\u4ece\u53bb\u5e74\u5f00\u59cb\uff0cYouthforia\u4fbf\u5f00\u59cb\u8fdb\u5165\u8fde\u9501\u96f6\u552e\u5546\u7684\u8d27\u67b6\uff0c\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u4ea7\u54c1\u5df2\u8fdb\u5165300\u5bb6Ulta Beauty\u95e8\u5e97\uff0c\u540c\u65f6\u5728Revolve\u3001Supergreat\u3001\u4e9a\u9a6c\u900a\u548cThirteen Lune\u7b49\u6e20\u9053\u8fdb\u884c\u9500\u552e\u3002\u800c\u6b64\u6b21\u878d\u8d44\u8d44\u91d1\u4e5f\u5c06\u7528\u4e8e\u652f\u6301\u54c1\u724c\u5efa\u8bbe\u66f4\u591a\u7684\u96f6\u552e\u5206\u9500\u6e20\u9053\u3002<\/p>\n
\u65e0\u72ec\u6709\u5076\uff0c\u521b\u529e\u4e8e2018\u5e74\u7684\u4e2d\u56fd\u8fa3\u9171DTC\u54c1\u724cFly By Jing\u5728B\u8f6e\u878d\u8d44\u4e2d\u7b79\u96c6\u4e861200\u4e07\u7f8e\u5143\u3002\u5176\u5b98\u65b9\u8868\u793a\uff0c\u5c06\u5229\u7528\u8fd9\u7b14\u8d44\u91d1\u52a0\u901f\u96f6\u552e\u6e20\u9053\u5e03\u5c40\uff0c\u8fdb\u9a7bKroger\u3001Albertsons\u548c\u5176\u4ed6\u6742\u8d27\u96f6\u552e\u5e97\u3002\u76ee\u524d\uff0c\u8be5\u54c1\u724c\u4ea7\u54c1\u5728Whole Foods Market\u3001Wegmans\u3001Target\u548cCostco\u7b494000\u591a\u5bb6\u5546\u5e97\u6709\u552e\u3002<\/p>\n
\u201c\u54c1\u724c\u9700\u8981\u878d\u8d44\u6765\u6269\u5927\u5206\u9500\u89c4\u6a21\uff0c\u548c\u66f4\u591a\u96f6\u552e\u5546\u5efa\u7acb\u5173\u7cfb\u3002\u201d\u98ce\u9669\u6295\u8d44\u516c\u53f8Lerer Hippeau\u7684\u5408\u4f19\u4ebaAndrea Hippeau\u8fd8\u8868\u793a\uff0c\u4ed6\u4eec\u5c31\u6b63\u5728\u5173\u6ce8\u8fd9\u4e9b\u5bfb\u627e\u66f4\u591a\u7ebf\u4e0b\u5206\u9500\u6e20\u9053\u7684DTC\u54c1\u724c\u3002<\/p>\n
03<\/p>\n
\u6e20\u9053\u751f\u53d8\uff0cDTC\u6a21\u5f0f\u5c06\u600e\u6837\u8fdb\u5316\uff1f<\/p>\n
\u201c\u96f6\u552e\u4e0d\u4f1a\u6b7b\uff0c\u6b7b\u7684\u662f\u5e73\u5eb8\u7684\u96f6\u552e\u4f53\u9a8c\u3002\u8ddf\u4f20\u7edf\u96f6\u552e\u54c1\u724c\u76f8\u6bd4\uff0cDTC\u54c1\u724c\u66f4\u4e86\u89e3\u6d88\u8d39\u8005\uff0c\u53ef\u4ee5\u7ed9\u4ed6\u4eec\u5e26\u6765\u4e2a\u6027\u5316\u3001\u5b9a\u5236\u5316\u7684\u670d\u52a1\u3002\u201dWarby Parker\u8054\u5408\u521b\u59cb\u4eba\u517c\u8054\u5408CEO Neil Blumenthal\u4e00\u76f4\u575a\u4fe1DTC\u6a21\u5f0f\u7684\u4e0d\u53ef\u66ff\u4ee3\u6027\u3002<\/p>\n
DTC\u6a21\u5f0f\uff0c\u5373\u201cDirect to consumer\u201d\uff0c\u76f4\u8fbe\u6d88\u8d39\u8005\uff0c\u901a\u8fc7\u5feb\u901f\u54cd\u5e94\u987e\u5ba2\u9700\u6c42\u6765\u5feb\u901f\u8fed\u4ee3\u4ea7\u54c1\u3002\u65e9\u671f\u7684DTC\u54c1\u724c\u901a\u8fc7\u793e\u5a92\u5e73\u53f0\u8fdb\u884c\u8425\u9500\uff0c\u5e76\u4ee5\u72ec\u7acb\u7ad9\u9500\u552e\u7684\u65b9\u5f0f\uff0c\u7ed5\u8fc7\u4e2d\u95f4\u5546\uff08\u7ecf\u9500\u5546\u3001\u5206\u9500\u5546\u548c\u96f6\u552e\u5546\uff09\uff0c\u76f4\u63a5\u4e0e\u6d88\u8d39\u8005\u5bf9\u8bdd\u3002\u56e0\u800c\uff0cDTC\u54c1\u724c\u7ed9\u5927\u4f17\u7559\u4e0b\u7684\u5370\u8c61\u5c31\u662f\u4e00\u4e2a\u4ec5\u5728\u7ebf\u4e0a\u9500\u552e\u7684\u4e92\u8054\u7f51\u539f\u751f\u54c1\u724c\u3002<\/p>\n
\u968f\u7740DTC\u54c1\u724c\u9500\u552e\u6e20\u9053\u7684\u62d3\u5c55\uff0c\u4ee5\u53ca\u4f20\u7edf\u96f6\u552e\u54c1\u724c\u7eb7\u7eb7\u5f00\u542fDTC\u6a21\u5f0f\uff0cDTC\u7684\u542b\u4e49\u4e5f\u5916\u5ef6\u5f00\u6765\uff0c\u6210\u4e3a\u5305\u542b\u7ebf\u4e0a\u3001\u7ebf\u4e0b\u7684\u5168\u6e20\u9053\u201cDirect to consumer\u201d\u2014\u2014\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\uff0c\u800c\u975e\u4ee5\u6e20\u9053\u4e3a\u4e2d\u5fc3\u3002<\/p>\n
\u5c31\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u6e20\u9053\u4e24\u8005\u7684\u533a\u522b\u800c\u8a00\uff0cDTC\u7f51\u7ad9\u7684\u987e\u5ba2\u7c98\u6027\u9ad8\uff0c\u662f\u7559\u4f4f\u94c1\u6746\u987e\u5ba2\u7684\u5730\u65b9\uff0c\u800c\u7ebf\u4e0b\u6e20\u9053\u5219\u662f\u9762\u5411\u5e7f\u5927\u6d88\u8d39\u8005\u3001\u63a5\u89e6\u4e3b\u6d41\u6d88\u8d39\u7fa4\u4f53\u7684\u5730\u65b9\u3002\u7531\u6b64\uff0c\u54c1\u724c\u5e03\u5c40\u7ebf\u4e0a\u3001\u7ebf\u4e0b\u6e20\u9053\u7684\u7b56\u7565\u4e5f\u6709\u5dee\u5f02\u3002<\/p>\n
\u8fa3\u9171\u54c1\u724cFly By Jing\u76ee\u524d\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u4e1a\u52a1\u7684\u6bd4\u91cd\u5404\u4e00\u534a\u3002\u5176\u9996\u5e2d\u6267\u884c\u5b98\u517c\u521b\u59cb\u4eba\u9ad8\u9759\u66fe\u8868\u793a\uff1a\u201c\u968f\u7740\u6211\u4eec\u8fdb\u4e00\u6b65\u5411\u96f6\u552e\u4e1a\u53d1\u5c55\uff0c\u5728\u7ebf\u7f51\u7ad9\u4e0d\u518d\u662f\u5ba2\u6237\u77e5\u6653\u54c1\u724c\u7684\u7b2c\u4e00\u4e2a\u5730\u65b9\u3002\u672a\u6765\uff0c\u5728\u7ebf\u7f51\u7ad9\u53ef\u80fd\u4f1a\u72ec\u5bb6\u53d1\u5e03\u9650\u91cf\u7248\u6216\u975e\u5e38\u72ec\u7279\u7684\u4ea7\u54c1\uff0c\u800c\u96f6\u552e\u5e02\u573a\u8fd8\u662f\u53d1\u5e03\u4e3a\u5e7f\u5927\u6d88\u8d39\u8005\u63a5\u53d7\u7684\u4ea7\u54c1\u3002\u201d<\/p>\n
\u6e20\u9053\u751f\u53d8\uff0cDTC\u8981\u4e49\u4e0d\u53d8\u3002\u50cf\u9c7c\u7f50\u5934\u54c1\u724cFishwife\u3001\u5bb6\u5ead\u62a4\u7406\u54c1\u724cBlueland\u7b49\u548c\u7ebf\u4e0b\u8fde\u9501\u96f6\u552e\u5546\u5408\u4f5c\u7684\u65b0\u5174\u54c1\u724c\uff0c\u4ed6\u4eec\u4ecd\u7136\u628a\u4ee5\u6570\u636e\u548c\u6d88\u8d39\u8005\u53cd\u9988\u4e3a\u6838\u5fc3\u7684DTC\u6a21\u5f0f\u89c6\u4e3a\u7acb\u8eab\u4e4b\u672c\u3002\u201c\u76ee\u524d\u4e3a\u6b62\uff0c\u4e3aFishwife\u6536\u96c6\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u6700\u4f73\u65b9\u5f0f\u4ecd\u662fDTC\u7f51\u7ad9\u3002\u901a\u8fc7DTC\u6a21\u5f0f\uff0c\u53ef\u4ee5\u5728\u7f51\u7ad9\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u77ed\u4fe1\u4e2d\u83b7\u5f97\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\u504f\u597d\u3002\u201dFishwife\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Becca Millstein\u8bf4\u3002<\/p>\n
\u4e0d\u8fc7\uff0c\u4e60\u60ef\u4e8e\u4e92\u8054\u7f51\u6d41\u91cf\u73a9\u6cd5\u7684DTC\u54c1\u724c\uff0c\u8fdb\u5165\u7ebf\u4e0b\u5e02\u573a\u540e\u4f1a\u9762\u4e34\u7740\u5168\u65b0\u73a9\u6cd5\uff0c\u5176\u8868\u73b0\u53ef\u8c13\u559c\u5fe7\u53c2\u534a\u3002<\/p>\n
\u4e0d\u5c11DTC\u54c1\u724c\u79ef\u6781\u6269\u5f20\u5b9e\u4f53\u5e97\u540e\uff0c\u9762\u4e34\u5de8\u5927\u7684\u7ebf\u4e0b\u8fd0\u8425\u6210\u672c\u62d6\u7d2f\u5229\u6da6\u7684\u95ee\u9898\u3002\u521b\u4e0b\u978b\u7c7b\u9500\u91cf\u795e\u8bdd\u7684DTC\u54c1\u724cAllbirds\u5c31\u662f\u4e00\u4e2a\u9c9c\u6d3b\u7684\u4f8b\u5b50\u3002<\/p>\n
Allbirds\u81ea2017\u5e74\u5f00\u8bbe\u5b9e\u4f53\u95e8\u5e97\uff0c\u5e74\u5747\u589e\u52a0\u8d8510\u4e2a\u95e8\u5e97\u3002\u622a\u81f32022\u5e74\uff0cAllbirds\u5728\u5168\u7403\u62e5\u670958\u5bb6\u95e8\u5e97\uff0c\u5176\u4e2d\uff0c\u7f8e\u56fd\u5e02\u573a42\u5bb6\uff0c\u56fd\u9645\u5e02\u573a16\u5bb6\u3002\u800c\u4eceAllbirds\u8d22\u62a5\u6765\u770b\uff0c\u4e0e\u95e8\u5e97\u6570\u91cf\u4e0a\u5347\u76f8\u4f34\u968f\u7684\u662f\u8fd0\u8425\u6210\u672c\u7684\u98d9\u6da8\u30022022\u5e74\uff0cAllbirds\u51c0\u6536\u5165\u589e\u957f7.3%\u81f32.978\u4ebf\u7f8e\u5143\uff0c\u9500\u552e\u3001\u65e5\u5e38\u548c\u7ba1\u7406\u8d39\u7528\u4e3a1.667\u4ebf\u7f8e\u5143\uff0c\u5360\u603b\u6536\u5165\u768456%\uff0c\u8f83\u4e0a\u5e74\u540c\u671f\u589e\u957f\u4e8636%\uff0c\u800c\u8fd0\u8425\u4e8f\u635f\u4ece\u4e0a\u5e74\u76843290\u4e07\u7f8e\u5143\u98d9\u81f31.003\u4ebf\u7f8e\u5143\u3002\u5728\u95e8\u5e97\u6570\u91cf\u589e\u52a0\u800c\u4e8f\u635f\u6269\u5927\u7684\u60c5\u5f62\u4e0b\uff0c\u4eca\u5e74\uff0cAllbirds\u653e\u7f13\u4e86\u65b0\u5e97\u5f00\u4e1a\u7684\u6b65\u4f10\uff0c\u8ba1\u5212\u53ea\u5f003\u5bb6\u3002<\/p>\n
\u53e6\u4e00\u4e2a\u6848\u4f8b\u5219\u662f\u8fd0\u52a8\u670d\u88c5\u54c1\u724clululemon\u3002\u4ece\u8d22\u62a5\u6765\u770b\uff0c2022\u5e74\uff0clululemon\u51c0\u8425\u6536\u589e\u957f30%\u81f381\u4ebf\u7f8e\u5143\uff0c\u5728\u56fa\u5b9a\u7f8e\u5143\u7684\u57fa\u7840\u4e0a\uff0c\u53ef\u6bd4\u95e8\u5e97\u9500\u552e\u989d\u589e\u957f19%\uff0cDTC\u6e20\u9053\u51c0\u8425\u6536\u589e\u957f35%\u3002\u7535\u5546\u548c\u95e8\u5e97\u7684\u5168\u6e20\u9053\u5065\u5eb7\u53d1\u5c55\u5e26\u7ed9lululemon\u6301\u7eed\u7684\u589e\u957f\u3002<\/p>\n
\u5728\u5546\u4e1a\u6a21\u5f0f\u4e0a\uff0clululemonulemon\u91c7\u53d6\u4e86\u5782\u76f4\u96f6\u552e\u4f53\u7cfb\uff0c\u4ee5\u81ea\u8425DTC\u7ebf\u4e0a\u6e20\u9053\u4e3a\u6838\u5fc3\u7684\u7ecf\u8425\u6a21\u5f0f\uff0c\u8054\u5408\u7ebf\u4e0b\u6e20\u9053\u4ee5\u6784\u5efa\u6570\u636e\u95ed\u73af\uff0c\u5c06\u4e0d\u540c\u6e20\u9053\u7684\u7528\u6237\u6570\u636e\u90fd\u6c47\u96c6\u4e8eCRM\u7cfb\u7edf\uff0c\u8fbe\u5230\u7ebf\u4e0a\u7ebf\u4e0b\u4e00\u4f53\u5316\u3002<\/p>\n
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