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\u6768\u9e23\uff0c2001\u5e74\u6d59\u6c5f\u5927\u5b66\u653f\u6cbb\u7ecf\u6d4e\u5b66\u7855\u58eb\u6bd5\u4e1a\uff0c\u6700\u521d\u5728\u676d\u5dde\u8fdb\u5165\u4e86\u65e0\u7ebf\u589e\u503c\u4e1a\u52a1\u9886\u57df\uff0c\u66fe\u62c5\u4efb\u6fc0\u52a8\u901a\u4fe1\u7684\u7b2c\u4e00\u4efb\u603b\u7ecf\u7406\uff0c2007\u5e74\u6700\u65e9\u5f00\u59cb\u521b\u4e1a\u65f6\uff0c\u505a\u7684\u662f\u79fb\u52a8\u5e7f\u544a\u4ee3\u7406\u751f\u610f\uff0c\u540e\u8f6c\u578b\u79fb\u52a8\u8425\u9500\u5e73\u53f0\u4e3a\u54c1\u724c\u5ba2\u6237\u5728\u79fb\u52a8\u7aef\u6295\u653e\u5e7f\u544a\uff0c\u52302016\u5e7410\u6708\u521b\u7acb\u745e\u535a\u6069\u6c7d\u8f66\u91d1\u878d\u516c\u53f8\u65f6\uff0c\u8f6c\u578b\u5230\u91d1\u878d\u884c\u4e1a\u3002<\/p>\n

\"\u6c49\u4e2d\u8f66\u62b5\u8d37(\u6c49\u4e2d\u5e02\u5357\u90d1\u6c7d\u8f66\u62b5\u62bc\u8d37\u6b3e)\uff1f<\/p>\n

\u4e8c\u624b\u8f66\u91d1\u878d\u5e02\u573a\u7a7a\u95f4\u6bd4\u65b0\u8f66\u5927<\/p>\n

\u7231\u5206\u6790\uff1a\u4e8c\u624b\u8f66\u91d1\u878d\u5e02\u573a\u8fd8\u6709\u591a\u5927\u589e\u957f\u7a7a\u95f4\uff1f<\/p>\n

\u6768\u9e23\uff1a\u4f1a\u6709\u4e00\u500d\u4ee5\u4e0a\u7684\u589e\u957f\u7a7a\u95f4\uff0c\u589e\u957f\u7a7a\u95f4\u4e3b\u8981\u6765\u81ea\u4e24\u4e2a\uff0c\u4e00\u4e2a\u6765\u81ea\u4e8e\u4ea4\u6613\u91cf\uff0c\u73b0\u5728\u56fd\u5185\u4e8c\u624b\u8f66\u7684\u4ea4\u6613\u91cf1000\u4e07\u8f86\uff0c\u65b0\u8f66\u4ea4\u6613\u91cf2000\u4e07\uff0c\u5728\u56fd\u5185\u65b0\u65e7\u6bd4\u662f2:1\uff0c\u800c\u5728\u7f8e\u56fd\u65b0\u65e7\u6bd4\u4e3a1:4\uff0c\u4e8c\u624b\u8f66\u7684\u4ea4\u6613\u91cf\u4e00\u5b9a\u6bd4\u65b0\u8f66\u4ea4\u6613\u91cf\u5927\uff0c\u8fd9\u662f\u80af\u5b9a\u7684\u3002\u7b2c\u4e8c\uff0c\u4ece\u91d1\u878d\u6e17\u900f\u7387\u6765\u770b\uff0c\u73b0\u5728\u65b0\u8f66\u662f70%\u523080%\uff0c\u4e8c\u624b\u8f66\u662f35%\uff0c\u6240\u4ee5\u8fd8\u6709\u4e00\u500d\u7684\u7a7a\u95f4\u3002\u4e8c\u624b\u8f66\u5e02\u573a\u7a7a\u95f4\u8981\u6bd4\u65b0\u8f66\u5927\u5f97\u591a\u3002<\/p>\n

\u7231\u5206\u6790\uff1a\u4e8c\u624b\u8f66\u4e5f\u4f1a\u8fbe\u5230\u65b0\u8f66\u7684\u6e17\u900f\u7387\u6c34\u5e73\uff1f<\/p>\n

\u6768\u9e23\uff1a\u968f\u7740\u5404\u65b9\u9762\u7684\u53d1\u5c55\uff0c\u8fd9\u4e2a\u80af\u5b9a\u4f1a\u5230\u3002\u4f46\u73b0\u5728\u5230\u4e0d\u4e86\uff0c\u539f\u56e0\u65e0\u975e\u5c31\u4e24\u70b9\u3002\u7b2c\u4e00\uff0c\u4e8c\u624b\u8f66\u8d44\u4ea7\u4e0d\u6807\u51c6\uff0c\u7b2c\u4e8c\uff0c\u5f81\u4fe1\u4f53\u7cfb\u539f\u56e0\u3002<\/p>\n

\u7231\u5206\u6790\uff1a\u8f66\u62b5\u8d37\u7684\u5e02\u573a\u89c4\u6a21\u591a\u5927\uff1f<\/p>\n

\u6768\u9e23\uff1a\u57fa\u672c\u4e0a\u6211\u4eec\u6309\u7167\u6c7d\u8f66\u4fdd\u6709\u91cf\u76841%\u52301.5%\u6765\u4f30\uff0c\u8fd9\u662f\u884c\u4e1a\u76ee\u524d\u5e73\u5747\u7684\u6c34\u5e73\uff0c\u6709\u7684\u516c\u53f8\u4f30\u7684\u6bd4\u8f83\u6fc0\u8fdb\u3002\u5f53\u7136\u968f\u7740\u76ee\u524d\u56fd\u5185\u884c\u4e1a\u91d1\u878d\u73af\u5883\u7684\u53d8\u5316\uff0c\u8fd9\u4e2a\u89c4\u6a21\u6709\u53ef\u80fd\u518d\u9ad8\u4e00\u70b9\u3002<\/p>\n

\u901a\u8fc7\u8f66\u62b5\u8d37\u4e1a\u52a1\u8865\u8d34\u5e93\u5b58\u878d\u8d44<\/p>\n

\u7231\u5206\u6790\uff1a\u8d34\u606f\u505a\u5e93\u5b58\u878d\u8d44\u7684\u6253\u6cd5\uff0c\u662f\u57fa\u4e8e\u600e\u6837\u7684\u8003\u8651\uff1f<\/p>\n

\u6768\u9e23\uff1a\u6240\u6709\u7684\u8d44\u91d1\u7aef\u90fd\u6bd4\u8f83\u504f\u597d\u6d88\u8d39\u91d1\u878d\uff0c\u5728\u4e8c\u624b\u8f66\u5e02\u573a\u91cc\u9762\uff0c\u771f\u6b63\u6d88\u8d39\u91d1\u878d\u7684\u8d44\u4ea7\u4e0d\u662f\u8f66\u62b5\u8d37\uff0c\u5176\u5b9e\u662f\u6309\u63ed\u3002\u6211\u4eec\u76ee\u6807\u4e00\u5e74\u65b0\u589e200\u4ebf\u6309\u63ed\uff0c\u4f46\u6211\u4eec\u662f\u4e00\u4e2a\u91d1\u878d\u670d\u52a1\u516c\u53f8\uff0c \u4e0d\u662f\u4e00\u4e2a\u4ea4\u6613\u5546\uff0c\u8fd9\u5c31\u610f\u5473\u7740\u5f97\u6709\u4e8c\u624b\u8f66\u5546\u628a\u4ea4\u6613\u63a8\u7ed9\u6211\u3002\u6309\u76ee\u524d\u884c\u4e1a\u5185\u4e8c\u624b\u8f66\u4ea4\u6613\u5230\u6309\u63ed\u6210\u529f\u7387\u5927\u6982\u53ea\u670935%\uff0c\u5c31\u610f\u5473\u7740\u4e00\u5e74\u6211\u9700\u8981\u6709600\u4ebf\u7684\u4ea4\u6613\u63a8\u7ed9\u6211\uff0c\u624d\u80fd\u5b8c\u6210200\u4ebf\u7684\u6309\u63ed\u3002\u800c600\u4ebf\u7684\u4ea4\u6613\u5bf9\u8f66\u5546\u800c\u8a00\uff0c\u5b83\u51ed\u4ec0\u4e48\u8981\u628a\u6309\u63ed\u7684\u9700\u6c42\u63a8\u7ed9\u6211\uff1f<\/p>\n

\u90a3\u4e48\u8f66\u5546\u6709\u4e09\u4e2a\u6218\u7565\u9700\u6c42\u3002\u7b2c\u4e00\uff0c\u9700\u8981\u4e00\u624b\u7684\u4e8c\u624b\u8f66\u8f66\u6e90\uff1b\u7b2c\u4e8c\uff0c\u9700\u8981\u5e93\u5b58\u878d\u8d44\uff1b\u7b2c\u4e09\uff0c\u9700\u8981\u7ebf\u4e0b\u5bfc\u6d41\u3002\u6211\u4eec\u4e3b\u8981\u89e3\u51b3\u4e8c\u624b\u8f66\u5546\u7684\u7b2c\u4e8c\u4e2a\u9700\u6c42\u3002\u5e93\u5b58\u878d\u8d44\u662f\u5c5e\u4e8e\u4f9b\u5e94\u94fe\u91d1\u878d\uff0c\u5bf9\u8f66\u5546\u6765\u8bf4\uff0c\u90a3\u5c31\u8c01\u4fbf\u5b9c\u7528\u8c01\u7684\uff0c\u8c01\u65b9\u4fbf\u7528\u8c01\u7684\u3002\u6240\u4ee5\uff0c\u6211\u4eec\u5c31\u60f3\u548c\u8f66\u5546\u53d1\u751f\u4e00\u4e2a\u6218\u7565\u5408\u4f5c\u5173\u7cfb\u3002<\/p>\n

\u6211\u4eec\u4f1a\u548c\u8f66\u5546\u7b7e\u4e24\u4efd\u534f\u8bae\uff0c\u4e00\u4e2a\u534f\u8bae\uff0c\u63d0\u4f9b\u7efc\u5408\u670d\u52a1\u8d39\u5e74\u531612%\u7684\u5e93\u5b58\u878d\u8d44\uff0c\u8fd9\u4e2a\u4e0d\u5438\u5f15\u4eba\uff0c\u5916\u9762\u90fd\u501f\u5f97\u5230\u3002\u7b2c\u4e8c\u4e2a\u534f\u8bae\uff0c\u56e0\u4e3a\u6211\u4eec\u672c\u8eab\u5728\u505a\u6309\u63ed\uff0c\u6839\u636e\u7ed9\u5230\u4e8c\u624b\u8f66\u5546\u7684\u8d37\u6b3e\u4f59\u989d\uff0c12\u4e2a\u6708\u4ee5\u5185\u6211\u4eec\u7b7e\u4e2a\u5bf9\u8d4c\uff0c\u5982\u679c\u6211\u548c\u4e8c\u624b\u8f66\u5546\u5171\u540c\u5b8c\u6210\u4e09\u500d\u8d37\u6b3e\u4f59\u989d\u7684\u6309\u63ed\uff0c\u6211\u5c06\u6536\u5230\u7684\u6bcf\u4e00\u5206\u94b1\u5168\u90e8\u8fd4\u8fd8\uff0c\u4e8c\u624b\u8f66\u5546\u5c31\u80fd\u767d\u7528\u6211\u7684\u94b1\u505a\u5e93\u5b58\u878d\u8d44\u3002\u6211\u4e0d\u8ddf\u5e02\u573a\u7ade\u4e896%\u8fd8\u662f7%\u7684\u8d44\u91d1\u6210\u672c\uff0c\u62110%\uff0c\u8d34\u606f\u505a\u5e93\u5b58\u878d\u8d44\uff0c\u5176\u4ed6\u884c\u4e1a\u53c2\u4e0e\u8005\u5982\u679c\u6ca1\u6709\u522b\u7684\u6218\u7565\u7cfb\u7edf\u670d\u52a1\u652f\u6491\uff0c\u5219\u4e0d\u4f1a\u4ea7\u751f\u7ade\u4e89\u538b\u529b\u3002<\/p>\n

\u7231\u5206\u6790\uff1a\u7528\u8f66\u62b5\u8d37\u4e1a\u52a1\u8d34\u606f\u5e93\u5b58\u878d\u8d44\uff0c\u4e24\u9879\u4e1a\u52a1\u6253\u5e73\u5c31\u53ef\u4ee5\uff1f<\/p>\n

\u6768\u9e23\uff1a\u8f66\u62b5\u8d37\u672c\u8eab\u843d\u5730\u7684\u662f\u98ce\u63a7\u80fd\u529b\uff0c\u521a\u624d\u8bb2\u7684\u8d34\u606f\u662f\u73b0\u91d1\u6d41\u7684\u6982\u5ff5\uff0c\u7528\u73b0\u91d1\u8865\u8d34\u5b9e\u73b0\u5e93\u5b58\u878d\u8d44\uff0c\u8d77\u6b65\u7684\u65f6\u5019\u6211\u4eec\u80fd\u8d5a\u5230\u8d44\u91d1\u6210\u672c\u5dee\u3002\u800c\u4e14\u6211\u7684\u8d34\u606f\u662f\u540e\u8d34\uff0c\u662f\u5927\u89c4\u6a21\u5730\u5b8c\u6210\u4e86\u6309\u63ed\u624d\u8d34\u7684\u51fa\u53bb\uff0c\u6240\u4ee5\u5176\u5b9e\u4e0d\u662f\u5728\u524d\u9762\u8d34\uff0c\u4e0d\u5b58\u5728\u62110%\u5230\u65f6\u5019\u518d\u501f\uff0c\u6211\u662f\u65361%\u7684\u3002<\/p>\n

\u7231\u5206\u6790\uff1a\u4e3a\u4ec0\u4e48\u8f66\u62b5\u8d37\u4e0d\u505a\u77ed\u5468\u671f\u4ea7\u54c1\uff1f<\/p>\n

\u6768\u9e23\uff1a\u6218\u7565\u89c4\u5212\u8003\u8651\uff0c\u56e0\u4e3a\u77ed\u5468\u671f\u7684\u8d44\u4ea7\u5bf9\u4e8e\u6211\u4eec\u5df2\u7ecf\u6ca1\u6709\u6218\u7565\u610f\u4e49\uff0c\u7b2c\u4e00\uff0c\u77ed\u5468\u671f\u7684\u8f66\u62b5\u8d37\uff0c\u4f59\u989d\u589e\u957f\u6bd4\u8f83\u6162\u3002\u7b2c\u4e8c\uff0c\u77ed\u5468\u671f\u8f66\u62b5\u8d37\u7684\u6bdb\u5229\u6bd4\u8f83\u4f4e\u3002<\/p>\n

\u7231\u5206\u6790\uff1a\u8f66\u62b5\u8d37\u5982\u4f55\u83b7\u5ba2\uff1f<\/p>\n

\u6768\u9e23\uff1a\u8f66\u62b5\u8d37\uff0c\u6211\u6709\u7ebf\u4e0bSP\u6a21\u578b\u548c\u7ebf\u4e0a\u767e\u59d3\u7f51\u6295\u8d44\u6a21\u578b\uff0c\u90a3\u7ebf\u4e0a\u7684\u597d\u5904\u662f\u5927\u89c4\u6a21\uff0c\u83b7\u5ba2\u5feb\uff0c\u7ebf\u4e0b\u7684\u597d\u5904\u662f\u6bdb\u5229\u9ad8\uff0c\u5ba2\u4eba\u4e0d\u88ab\u5305\u88c5\uff0c\u5b89\u5168\u6027\u9ad8\u3002\u7136\u540e\uff0c\u914d\u5408\u5728\u4e00\u8d77\u5b8c\u6210\u8f66\u62b5\u8d37\u7684\u4e1a\u52a1\uff0c\u6765\u5efa\u7acb\u5e93\u5b58\u878d\u8d44\u4e1a\u52a1\u7684\u8d44\u91d1\u4f18\u52bf\u3002<\/p>\n

\u7231\u5206\u6790\uff1a\u7ebf\u4e0a\u9500\u552e\u7ebf\u7d22\u8f6c\u5316\u7387\u6709\u591a\u5c11\uff1f<\/p>\n

\u6768\u9e23\uff1a\u6b63\u5e38\u60c5\u51b5\u4e0b\uff0c\u4ece\u7ebf\u4e0a\u83b7\u5ba2\u5230\u7ebf\u4e0b\u5230\u5e97\u8f6c\u5316\u7387\u5927\u6982\u572830%\uff0c\u4ece\u5230\u5e97\u5230\u6210\u4ea4\u5927\u7ea6\u572870%\uff0c\u7ebf\u4e0a\u9500\u552e\u7ebf\u7d22\u7684\u6700\u7ec8\u8f6c\u5316\u7387\u5927\u7ea621%\uff0c\u57fa\u672c\u4e0a\u662f100\u4e2a\u4eba\u91cc\u9762\u670921\u4e2a\u80fd\u6210\u4ea4\u3002<\/p>\n

\u7231\u5206\u6790\uff1a\u7ebf\u4e0a\u83b7\u5ba2\u6210\u672c\u5927\u6982\u4ec0\u4e48\u7ea7\u522b\uff1f<\/p>\n

\u6768\u9e23\uff1a\u57fa\u672c\u4e0a\u884c\u4e1a\u5185\u7684\u8bdd\uff0cCPA\uff08cost per action\u6bcf\u884c\u52a8\u6210\u672c\uff09\u5927\u6982\u5728200-300\u5143\uff0cCPS\uff08\u6bcf\u9500\u552e\u6210\u672c\uff09\u5927\u6982\u57282000\u5143\u5de6\u53f3\u3002\u5982\u679c\u5927\u89c4\u6a21\u8fd0\u8425\uff0c\u5c31\u4f1a\u5728\u8fd9\u4e2a\u6c34\u5e73\u3002\u6211\u4eec\u8fd8\u6709\u989d\u5916\u7684\u4f18\u5316\u7a7a\u95f4\uff0c\u76ee\u6807\u662f\u628aCPS\u964d\u52301200\u5143\u5de6\u53f3\u3002<\/p>\n

\u7231\u5206\u6790\uff1a\u7ebf\u4e0b\u95e8\u5e97\u7684\u5355\u5e97\u6a21\u578b\u662f\u4ec0\u4e48\u6837\uff1f<\/p>\n

\u6768\u9e23\uff1a\u5355\u5e97\u6a21\u578b\u65b9\u9762\uff0c\u6bcf\u4e2a\u95e8\u5e97\u5927\u7ea612\u4e2a\u4eba\u7f16\u5236\uff0c\u5176\u4e2d4\u4e2a\u4eba\u8d1f\u8d23\u4e1a\u52a1\uff0c3\u4e2a\u4eba\u8d1f\u8d23\u98ce\u63a7\u76f8\u5173\u4e8b\u9879\uff0c\u5176\u4f59\u4e3a\u7ba1\u7406\u548c\u540e\u53f0\u7b49\u3002<\/p>\n

\"\u6c49\u4e2d\u8f66\u62b5\u8d37(\u6c49\u4e2d\u5e02\u5357\u90d1\u6c7d\u8f66\u62b5\u62bc\u8d37\u6b3e)\uff1f<\/p>\n

\u4e09\u5e74\u5185\u8d37\u6b3e\u4f59\u989d\u505a\u5230660\u4ebf<\/p>\n

\u7231\u5206\u6790\uff1a\u4f1a\u5e03\u5c40\u7ebf\u4e0a\u4e92\u8054\u7f51\u5e73\u53f0\u5417\uff1f<\/p>\n

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